Switch Zoo
Switch Zoo Privacy Policy
Switch Zoo is a virtual zoo where children can learn more about animals and create imaginary animals of their own. Tubehead Inc., the maker of Switch Zoo, believes in the power of imagination and we urge both children and their parents to use and enjoy our website and CD-ROM. While we encourage the interactive nature of online media, we strive to educate parents and children about how to appropriately safeguard their privacy when traveling on the Web. In providing Switch Zoo, Tubehead Inc. is committed to complying fully with the Children's Online Privacy Protection Act of 1998. Our information collection practices are described below. We urge children to check with their parents before entering information on any website and we urge parents to discuss with their children restrictions regarding the online release of personal information to anyone they don't know.

What Information Is Collected?
It is our policy to create website content that requires minimum collection of information from our visitors. Information is collected so children can participate in activities (e.g. post animals they have created and the names they have given particular animals, post stories and poems written about animals, and post drawings of animals) without giving unnecessary personal information. Switch Zoo does not condition a child’s participation in any of our online activities on the disclosure of more information than is reasonably necessary to participate in the activity. As explained below, we also collect additional types of information (via third party payment processors) from parents (e.g., credit card and billing information) when parents purchase products and offerings at our site.

CD-ROM Purchases and Other Merchandise From Switch Zoo Stores
When visitors purchase a CD-ROM or other merchandise from one of the Switch Zoo stores, Tubehead's payment processors and affiliate stores  (Digital River, PayPal, Novica, Amazon.com and the National Geographic Store) will take the information necessary to complete the transaction, including name, email address, physical address and payment information. This information is used exclusively to complete the transaction. Once visitors have successfully entered a valid credit card number/expiration date and completed the order process, an account will be created and maintained for customers. We use this information to process the customer's order and to send order confirmations via email. We do not sell, transfer or share the information with third parties except, the information is transferred, disclosed and shared with our third party processors who use the information solely to handle and manage order fulfillment and customer service, but cannot use it for other purposes and have agreed to maintain the confidentiality of such information. At checkout, customers are offered the opportunity to sign up to receive occasional e-mailings about updates and future products. No email (besides that which is sent to verify the transaction) will be sent unless the customer chooses to be notified.

Use of Information
Switch Zoo currently does not disclose to third parties personally identifiable information that children provide. With regard to consumer information collected from parents, Digital River, the distributor for Switch Zoo Deluxe, handles the payment process using a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For more information on their secure transactions and privacy policies, please visit digitalriver.com. (Contact information is provided below).

Additionally, in the event that all or substantially all of the assets relating to Tubehead Inc., maker of Switch Zoo, are transferred or sold to another entity, personally identifiable information submitted to us may be transferred to the acquiring entity. Finally, we may also disclose personally identifiable information to third parties in order to comply with law or requests by law enforcement agencies, to enforce our Switch Zoo policies or to protect the rights, property or safety of our website, users of our website and others.

Third-party Ads
We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

Cookies
Cookies are information files that your web browser places on the hard drive of your computer when you visit a website. Cookies cannot damage user files, nor can they read information from a user's hard drive. Cookies allow websites to "remember" users' visits to a site, as well as some specific activities such as purchasing a product.

Visitors who click through to our Switch Zoo affiliate stores (Novica, Amazon.com and the National Geographic Store) will receive a cookie in order for their browsers to track sales. The cookie will remain in the visitor's computer for up to 90 days before expiring. This is a standard procedure for most affiliate programs. Cookies are also used by the third-party ads described above. Other than the affiliate stores and third-party ads, Switch Zoo does not use cookies. Click here for information about opting out of cookies from third-party ads

Rated Kid Safe
Switch Zoo online is rated with the Internet Content Rating Association (ICRA), and SafeSurf. It has the best ‘kid safe’ rating, 0000.

Switch Zoo Deluxe is rated “E” for Everyone and has received the descriptor “Edutainment” from the Entertainment Software Rating Board (ESRB). Visit ESRB to see definitions of the rating symbols & content descriptors.

Security
Tubehead Inc., the maker of Switch Zoo, has taken steps to ensure that personally identifiable information that may be collected in the future is secure, including limiting the number of people who have physical access to our servers as well as electronic security systems and password protections which guard against unauthorized access.

Switch Zoo provides links to other websites (such as Netvet and AnimalPlanet.com) that may have their own information collection practices. These other websites are governed by their own privacy policies or information collection practices, which may be substantially different from ours. We encourage visitors to other websites to review the privacy policies and information collection practices of those websites.

Questions/Concerns/Customer Service
Switch Zoo visitors may email us their questions. Other than a parental email address, we do not request that users submit any personal information online for customer service inquiries. We may however ask for additional non-personal information to better help us respond to customer service questions. We use the parental email address to communicate directly with parents about technology-related questions, and provide them with answers that they and their child may find helpful. We do not sell, transfer or share the parental email address with third parties.

If you have any questions, comments or concerns regarding Switch Zoo's privacy policy and/or practices, please contact us at:

Tubehead Inc.
6 Alder Avenue, Troy, New York 12180
e-mail: switchzookeeper at tubehead dot com

Payment Processors:
Digital River, Inc.
http://www.digitalriver.com/corporate/contact02a.shtml

PayPal
http://www.paypal.com/cgi-bin/webscr?cmd=_contact_us

This privacy policy was last updated on May 23, 2008.

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